November 30, 2012 - DIGITAL SHELF SPACE CORP. ANNOUCES UNAUDITED FINANCIAL RESULTS FOR THE THREE AND NINE MONTHS ENDING SEPTEMBER 30, 2012

VANCOUVER, BC – (November 30, 2012 – Marketwire) – Digital Shelf Space Corp. (the “Company” or “DSS”) (TSX.V: DSS; OTCQX: DTSRF) announced today its unaudited financial results for the three and nine month period ended September 30, 2012.

Highlights

  • Pre-orders of the new TOURAcademy® Home Edition began in September 2012 through the Company’s dedicated website www.touracademydvds.com and order fulfillment and shipment began on October 5, 2012.
  • GSP RUSHFIT® continues to be the #1 rated consumer product in the Exercise and Fitness category on Amazon.com.
  • Internet sales of GSP RUSHFIT remain strong through the Company’s website and the Amazon websites in Canada, US and UK achieving a 40% growth rate in internet sales year over year for three months ended September 30th.
  • The strong performance on Amazon.com saw GSP RUSHFIT consistently rated in the Top 10 for sales and rated as high as #6 this quarter in their top 100 exercise videos.
  • The Company announced intentions to complete a non-brokered private placement of up to CAD $500,000 in funds and on October 12, 2012 the Company successfully closed the first tranche of the private placement having raised gross proceeds of CAD $500,500.
  • The Company secured a CAD $500,000 revolving loan facility.The Loan Facility is secured by the assets of the Company.

Financial Statements’ Currency Presentation

In recognition of the functional currency, United States dollars (“USD”), in which the Company earns its income, effective this quarter all financial information will be presented in USD unless otherwise advised.As a result the Company’s prior fiscal year interim and annual financial statements as filed may not be comparable to results filed in the current year.

Revenue

The total revenue for the quarter of $324,877 (2011 - $656,388) continued to be driven primarily by the Company’s flagship product GSP RUSHFIT an 8-week home-based DVD workout program starring MMA World Welterweight Champion Georges St-Pierre.

Mr. Jeffrey Sharpe, President and CEO of DSS stated, “We are pleased to have finalized the new TOURAcademy Home Edition program and are excited about taking our second globally branded product to market over Q4.In addition, with the start of the peak season for the sale of fitness media products like GSP RUSHFIT, and GSP having recently come back from injury securing his world welterweight championship on November 17, 2012, we anticipate that the combination of the two will have a very positive impact on our overall sell through this year.”

Expenses

During the three months ending September 30, 2012, operating expenses were $711,944 (2011 – $772,359)

Net Loss

Net loss for the quarter ended September 30, 2012 was $387,067 (2011 - $115,971).

Selected Financial Highlights

Selected Period Information



Three months ended

Sept 30, 2012


Three months ended

Sept 30, 2011

Gross Revenue

$

324,877

$

656,388

Net loss

$

(387,067)

$

(115,971)

Currency Translation Adj.

$

4,548

$

(11,181)

Weighted average number of shares outstanding


53,170,643


45,369,295

Net loss per share (1)

$

(0.007)

$

(0.003)

Total assets

$

2,320,846

$

2,147,549

Total liabilities

$

600,837

$

240,531

Shareholders equity

$

1,720,009

$

1,907,018

(1)Basic and fully diluted net loss

About Digital Shelf Space Corp.

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market. Digital Shelf Space’s overall content partnership strategy is to align itself with world-class, global brand partners.For more information visit www.digitalshelfspace.com and to view our current projects with Georges St-Pierre and the TOURAcademy®, visit www.gsprushfit.com and www.touracademydvds.com.

ON BEHALF OF THE BOARD
“Jeffrey Sharpe”

President & CEO


FOR FURTHER INFORMATION PLEASE CONTACT:

Digital Shelf Space Corp.
Jeff Sharpe
President & CEO
Tel:604.736-7977 ext.111
Fax: 604.736-7944


Forward Looking Statements

This news releasecontains “forward-looking information” within the meaning of the Canadian securities laws.Forward-looking information is generally identifiable by use of the words “believes,” “may,” “plans,” “will,” “anticipates,” “intends,” “budgets”, “could”, “estimates”, “expects”, “forecasts”, “projects” and similar expressions, and the negative of such expressions.Forward-looking information in this news release include statements about the Company’s outlook of planned activities; the commencement of online pre-orders of TOURAcademy® Home Edition comprehensive 8-week golf instruction program and timing of order fulfillment; steady growth of sales, and continued receipt of orders of the Company’s products through Amazon websites; increased sales for the fitness industry in the fourth quarter of the year; increased revenues as a result of advertising dollars spent; the potential growth of GSP RUSHFIT; current strategies and ongoing adjustments to these strategies providing the potential for revenue opportunities for the upcoming holiday season; the development of marketing strategies; increased market share in the US and internationally; the launch of a new direct to home DVD series or product line featuring a celebrity, athlete, or global brand; the restatement of the Company’s financial reporting into United States dollars; inventories stocked by the Company’s distribution partner, Northern, and wholesale demand for the Company’s product; GSP RUSHFIT royalty payments; anticipated sales of TOURAcademy® Home Edition comprehensive 8-week golf instruction program; additional content production deals; future additional capital from investors to fund marketing, distribution and content production; revenue growth in the next fiscal period; plans for increased retail distribution; international expansion; the opening of new markets; projections for further growth continuing to meet and exceed earlier forecasts; new television and internet marketing campaigns for the Company’s products; expanded sales into overseas markets; expected growth of retail sales of the Company’s products; the Company’s strategy, future operations, prospects and plans of management; the Company’s expectations with respect to existing and future agreements with third parties; estimates of the length of time the Company’s business will be funded by anticipated financial resources; and anticipated results and benefits of consumer use of celebrity fitness products.

In connection with the forward-looking information contained in this news release, the Company has made numerous assumptions, regarding, among other things, the timing and quantum of revenue generated through sales of the Company’s products revenues will continue at current levels and increase; the sufficiency of budgeted expenditures in carrying out planned activities; the Company’s ability to protect its intellectual property rights and not to infringe on the intellectual property rights of others; the availability and cost of labour and services; expected growth of sales as a result of the Northern partnership and consumer demand; and expected results from the use of celebrity fitness products.While the Company considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

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